Buildbox
41% More Users Reached First Success Milestone After WANDR Reimagined the Buildbox Desktop App Experience
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OVERVIEW
Buildbox is a no-code game creation platform used by millions worldwide. They reached out to WANDR because their activation, onboarding, and longterm retention were low. Their platform was complex and the product lacked a cohesive UX foundation, resulting to their users not successfully building games on their platform. Buildbox’s leadership sought a partner who could rethink the full user journey, reshape product strategy, and elevate usability across the entire ecosystem.
The engagement began with a comprehensive UX audit. After seeing the depth of insights and opportunities surfaced, Buildbox expanded the partnership to include full UX/UI redesigns, product strategy, and a new experience framework adopted across their product and engineering teams.
THE CHALLENGE
1. Low retention & onboarding failure
- Users struggled to complete basic tasks.
- Non-technical creators didn’t understand workflows or the logic behind the tool.
- The first-use experience led to drop-offs before meaningful progress.
2. Fragmented product experience
- Navigation lacked hierarchy and clarity.
- Terminology was inconsistent and confusing.
- UI patterns were not scalable.
- Advanced features were undiscoverable or unintuitive.
3. No UX decision-making framework
The team lacked a clear UX strategy or research foundation. Without defined user segments, behavioral insights, or structured processes, product decisions relied on assumptions—leading to features that often missed user needs.
4. Leadership lacked visibility into user behavior
Buildbox’s executives openly stated they wanted to learn from WANDR — how to interpret user data, how to create UX frameworks, and how to make product decisions grounded in human behavior, not assumptions.
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WANDR SOLUTIONS
Because Buildbox’s product challenges spanned UX, onboarding, product strategy, and internal process gaps, our partnership quickly evolved from an initial UX audit into a multi-phase engagement that reshaped their entire product experience and empowered their team with a scalable UX foundation.
Phase 1 — Comprehensive UX Audit & Product Diagnosis
WANDR began with a full UX audit of Buildbox’s Creator platform, onboarding flow, and user journeys. Using heuristic evaluation, Mixpanel funnel analytics, Hotjar heatmaps , and session replays, we pinpointed where users dropped off or misunderstood key workflows. These insights exposed deeper structural issues that shaped all strategic recommendations
Phase 2 — UX/UI Redesign & Improved Creator Experience
Following the audit, WANDR reworked navigation, clarified terminology, modernized UI patterns, and rebuilt onboarding flows to support both non-technical creators and advanced users. We removed key blockers that prevented users from reaching meaningful progress, increased feature discoverability, and introduced templates that guided players toward successful first builds.
Phase 3 — User Research, Testing & Data-Driven Product Strategy
Our team conducted in-depth user research and multiple rounds of user testing to validate new flows, uncover behavioral insights, and guide product decisions. We formalized customer segments, clarified motivations, and created a UX strategy framework that the internal team could use long-term. These insights shaped Buildbox’s roadmap, content strategy, and onboarding improvements. And as we partnered closely with the Buildbox leadership team, they adopted our UX frameworks and processes, bringing new clarity to how product decisions were made
Phase 4 — Advanced Experience Framework & Team Enablement
We refined interaction logic, introduced scalable UI systems for future development, validated new product concepts, and established repeatable processes for designers and engineers. This phase strengthened product cohesion, improved cross-team alignment, and further grounded decision-making in real user behavior rather than assumptions.
Impact
⭐ 32% reduction in early-user drop-off after redesigning onboarding and clarifying key workflows
⭐ 41% increase in template engagement through reorganized discovery, clearer categorization, and improved preview flows
⭐ Faster product iteration cycles enabled by a new UX decision framework
⭐ Improvement in internal design-to-engineering alignment, driven by standardized documentation and handoff processes
Conclusion
WANDR didn’t just solve UI problems... we transformed Buildbox’s product performance and internal operations. By reducing onboarding friction, improving template engagement, and giving the team a scalable UX framework, Buildbox saw measurable gains in user activation and product clarity. The results were strong enough that Buildbox expanded the engagement into a broader redesign and long-term strategy partnership.
“The quality of the design system was impressive. Also we found new insights about our customers”
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