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LinaCEO
15+ years in tech and startup leadership, working with Rappi, Frubana, Lulo Bank and PopSockets. Accountable for Wandr's Client Success.
We’re senior researchers, strategists, designers and engineers, each an expert in their fields, working as one team. Every project is senior-led and no hand-offs to juniors.
We ask why before we say yes. A multidisciplinary crew of strategists, designers, and engineers who care about your product as much as you do and move faster than any team you've hired before.
Most product decisions fail before development starts. We use research, data, and systems thinking to identify the right problem, reduce the risk of building the wrong thing, and make sure every decision is backed by evidence before it becomes expensive to fix.
We're not a yes-studio. If something doesn't make sense, we'll say it. We pressure-test ideas, challenge assumptions, and protect you from building the wrong thing, even when it's uncomfortable.
"WANDR does a phenomenal job at helping understand the value proposition of their clients' products and getting stakeholders to align to that."
Regulated industries, complex systems, high-stakes environments — that's where we do our best work. We bring strategy, design, and systems thinking to the problems that actually require all three.
We embed into your workflows, learn your environment, and take full responsibility for what we deliver so there's never a gap between what was promised and what gets built.
"We were impressed with their ability to problem-solve and to conform to extremely tight timelines."
I started as a tech founder. Spent years and thousands of dollars hiring the wrong agencies and individuals that built beautiful things nobody needed and on timelines that burned through runway before we ever talked to a real user.
So I built the agency I wished I could have hired. The idea is simple: test big theories in small steps before you commit. Products aren't built on ideas. They're built on constant trial and error. The faster you put something in front of real users, the faster you find out what actually works.
That's how we work with every client, from seed-stage startups to enterprise teams. Move fast, test early, build the right thing.
Connect with me on LinkedIn →WANDR is founded in Los Angeles by Jinny Oh with one idea: stop founders from burning money on ideas nobody wants. First clients are early-stage startups who need to build fast, test with real users, and figure out what actually works — before investing everything into the wrong thing.
Named Top UX Agency and Top Creative & Design Agency in LA, and expands to San Francisco and Miami.
Named Top B2B Company and created specialized enterprise teams for regulated industries, federal government and nonprofit/mission-driven organizations… the hard stuff that nobody else wants to touch.
Listed in Inc 5000's Fastest-Growing Companies in America.
Planned succession: Lina becomes CEO, Jinny moves to Head of Marketing.
Expansion into AI Product Design.
Every one of them is why this works.
15+ years in tech and startup leadership, working with Rappi, Frubana, Lulo Bank and PopSockets. Accountable for Wandr's Client Success.
Product strategist and serial entrepreneur. Founded WANDR combining her passion for travel and product-building.
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10+ years building digital products. Led UX for Mercedes-Benz, BMW, and TD Bank.
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13 years in product development. Worked on Air Force and Space Force initiatives.
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System design and backend expertise. Specializes in AWS/GCP, Python, JS/TS.
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10+ years in digital design. AI platforms, design systems, 3D/AR/VR experiences.
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Industrial design background. Specializes in design systems and visual identity.
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5+ years in UX research and design. Led user interviews and prototyping for startups.
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Software engineering background. Supported government initiatives and B2B products.
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10+ years across physical and digital experiences. Worked on Cinepolis brand projects.
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Fintech and logistics expertise. Creates human-centered, usability-focused experiences.
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Strong UI/UX focus. Led research and testing across solar energy and e-commerce projects.
At Wandr, the people we design and build for aren't the ones signing the contract. They're the ones who'll never know our names. Done right, that's exactly what makes our clients look good to their own leadership.
We hire slowly and senior. If you care about outcomes as much as craft, we'd like to know you — even when nothing's officially open.
Tell us what you're building. We'll tell you if we're the right fit.
Schedule a Free Consultation↗
