Your model is impressive.
But your product
isn't getting adopted.

A decade designing products people rely on, now focused on AI. Not a chat box bolted onto a model. Strategy, UX, and trust-focused design that turns powerful AI into products people actually adopt.

Get a free AI product design auditSee our work
"Their process has been very easy to understand and efficient; I'm really surprised with their turnaround times."
Isabella Guerrero, Founder, Sponzo
✱
"Their ability to understand our unique business was very impressive -- they quickly built an understanding of who we are."
Marc Yount, President & CCO, Field Agent
✱
"While their skills were valuable, it was ultimately their client management and interaction that impressed us."
Brett McLaughlin, CTO, Sticky.io
✱

An AI Product Design Agency Built on a Decade of Results.

We help companies across SaaS, fintech, enterprise, and now AI ship products that people actually trust and adopt, not just impressive demos that stall after launch.After hundreds of product engagements over the past decade, we know why sophisticated software fails to get adopted, and we started studying it. That research is now aimed at the hardest version of the problem: designing products around AI, where the model is powerful but unpredictable and trust is the difference between adoption and abandonment.Whether you're a seed-to-Series B startup shipping an AI-native product or an enterprise team adding intelligence to an established platform, you deserve a product that turns a capable model into something users rely on every day.We've worked across SaaS, fintech, enterprise software, and health tech, including work acquired by Cloudflare. Different industries, same pattern: products that look impressive but do not get adopted. With AI, we know exactly why, and exactly how to fix it.

Dotted world map showing Wandr locations
Proven impact

UI/UX work that
moves the needle.

Two case studies that illustrate what embedded UX with research, strategy and execution looks like when it ships.

B2B SaaS · Subscription Commerce Platform

Sticky.io

95%Satisfaction score on the redesigned prototype with legacy users.

A complex platform serving two very different buyer types — with no UX/UI on staff. Zero personas. Zero validated flows. In 3 months we established design operations, built a design system from scratch, and redesigned the merchant and admin interfaces.

"While their skills were valuable, it was ultimately their client management and interaction that impressed us."Brett McLaughlin · CTO, Sticky.io
Sticky.io · Subscription commerceSticky.io redesign preview
Cybersecurity · SaaS

Vectrix

Acquiredby Cloudflare. Designed the product they acquired from Vectrix.

WANDR partnered with Vectrix from early-stage to help design a product compelling enough to attract one of the world's leading technology companies. Product strategy, end-to-end UX, and a design system built to ship quickly without sacrificing rigor.

"Wandr understood the strategic value of design from the start — they helped us build a product story that resonated with both users and acquirers."Corey Mahoney · Founder, Vectrix
See full case study
Vectrix · Acquired by CloudflareVectrix product design
Case 01 / 02
Drag / scroll
By the numbers

Senior UX  work that compounds.

01Shipped
500+
products designed and delivered
for SaaS, enterprise, and high-growth startups.
02Reach
Millions
of users worldwide impacted
by products we've shipped.
03Activation
38%
avg improvement in user activation.
04Drop-off
−32%
avg reduction in user drop-off.
05Retention
27%
avg increase in retention post-redesign.
06Buildbox · Case study
41%
more users reached first success milestone.
See case study ↗
Trusted by
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The reality

Most digital products fail
not because of bad tech
‍but because of bad UX.

01 / 04
88%

 of organizations now use AI in at least one business function, yet only about a third have scaled it beyond pilots. The gap is rarely the model. It is the product around it.

McKinsey, The State of AI
02 / 04
40%

Fewer than 40% of organizations report any measurable bottom-line impact from AI, even as adoption approaches universal.

McKinsey, The State of AI
03 / 04
AI

As AI tools improve, a competent interface is becoming a commodity, and the durable value shifts to trust, strategy, and human-centered design.

Nielsen Norman Group, State of UX 2026
04 / 04
5%

Even among organizations that see AI impact, most report less than 5% of EBIT attributable to AI. Value stalls where products fail to earn adoption, which is a product-design problem, not a model problem.

McKinsey, The State of AI

The user first.The model second..

Every AI product engagement starts the same way. We define the job the AI should actually do, map where a wrong answer would cost the most, and pressure-test whether AI is even the right tool. Then we design the whole experience, not just the output.

4 phases →
Phase 01Discover
01

Define & Diagnose

We define, in plain terms, the job the AI should do, and audit where trust and adoption break down. This one step prevents the most common AI failure: a model bolted on with no clear problem it improves.

Phase 02Plan
02

Strategy & Research

We map where the model will be wrong and what a wrong answer costs, then test the experience with real, messy inputs. We deliberately put imperfect output in front of users to see whether they notice, recover, and still trust it.

Phase 03Design
03

Design & Build

We design the full interaction loop: how users express intent, how the system signals confidence, how output is presented, how people correct it, and how failure is handled with grace. This is where trust is engineered, not hoped for.

Phase 04Deliver
04

Ship & Measure

We harden the leap from prototype to production, then instrument adoption, trust, and retention. If it is not moving the number, we change it. AI products improve with use or drift without it.

Phase 01 of 05
→ Continue scrolling
What you get

End-to-end UI & UX design
tailored to your product.

Six services that flex to your stage — from research and strategy through to validation and post-launch iteration. Combine what you need.

01 / 06UX Research

UX Research & Insights

User interviews · Research reports · Opportunity maps

02 / 06UX Strategy

UX Strategy & Roadmapping

Journey maps · User flows · Product guidance frameworks

03 / 06Wireframing

Wireframing & Prototyping

Information architecture · Wireframes · Interactive prototypes

04 / 06UI Design

UI Design & Design Systems

High-fidelity screens · Component libraries · Design systems

05 / 06Usability Testing

Usability & Testing Validation

Structured testing with real users before development

06 / 06Post-Launch Support

Post-Launch
Support & Iteration

Ongoing optimization based on real user behavior and performance data

Compare

How WANDR's UI/UX
design agency compares.

In-House UI/UX HiringTraditional Agencies
Speed to startSlow hiring cyclesHeavy onboarding processReady within days
ScalabilityHard to scale up or downFixed team, fixed scopeFlexible engagement size
RiskRisky long-term hireNo product ownership post-deliveryEmbedded partner with accountability
PerspectiveToo close to the productDetached, vendor-styleOutside objectivity with inside commitment
Product thinkingExecution-focusedDelivery-focusedStrategy + execution
PushbackUnlikely to challenge leadershipUnlikely to risk the contractWe challenge bad ideas
What our clients say

Verified Clutch reviews.

“

Their ability to understand our unique business was very impressive. We have a fairly complex business model and were concerned that they wouldn't be able to understand it enough to create an effective design — but they quickly built an understanding of who we are.

Marc YountPresident & CCO · Field Agent
See full Clutch review
“

They wanted to see our company succeed and celebrated our wins with us. We could see they were invested in the project — they didn't just want to collect their fee and move on. By the time WANDR finished, they helped us get to 500 downloads on Android.

Joannah SmallFounder · Caraleya
See full Clutch review
“

We were impressed with their ability to problem-solve and to conform to extremely tight timelines. The Wandr team successfully deployed product and provided support through the run of show during SXSW.

Grant MordecaiChief Client Officer · Valkyrie Intelligence
See full Clutch review
Why Wandr?

An AI product needs to be trusted.We design for exactly that.

01 · Seniority

Dedicated AI product designers

A team that understands probabilistic systems, multi-turn and agentic workflows, and the specific challenge of designing for a model that can be confidently wrong. We've shipped across SaaS, fintech, health tech, enterprise software, and AI-native products.

02 · Evidence

Research and trust-driven

We start with your users and the job the AI should do, not the technology. We audit existing behavior, map where trust breaks, and design the confidence, control, and failure mechanics that turn a capable model into a product people rely on.

03 · Guarantee

Proven track record

A decade of shipped products, 300+ projects delivered, and work acquired by Cloudflare, now aimed squarely at AI. We are not learning AI product design on your budget. [FILLER: optional performance-guarantee line to mirror the B2B page, if WANDR offers one for AI engagements.]

The difference

A high-stakes AI experience, delivered live and on time.

Buildbox came to us with a no-code game development platform used by millions — but with friction that was costing them activation. Here's what changed.

BeforeAfter
Before WANDR -- Valkyrie:
  • ✕A marquee SXSW activation to deliver with Porsche and Soho House, on a fixed event date and an extremely tight timeline
  • ✕A complex, live generative-AI portrait experience that had to work flawlessly in front of guests and partners
  • ✕No margin for error during the run of show
After WANDR -- Valkyrie:
  • ✓ Designed and built the front-end of the AI experience, from guest interaction to the gallery display of AI-generated images
  • ✓Deployed on time despite the compressed schedule
  • ✓Supported the experience live through the entire run of show, so it held up when it mattered most
Valkyrie·Artificial Intelligence·SXSW Activation
Who this is for

You have a working AI capability and a growing suspicion that the product around it is not doing it justice. Adoption is softer than the technology deserves, buyers keep asking pointed questions about trust and control, and your team is strong but has never designed for something that behaves unpredictably.

We work with founders, Heads of Product, and design leaders at AI-native startups and product teams adding intelligence to established products, people who understand that shipping an AI feature is easy and shipping one people actually trust and keep using is not.  Your users are deciding in the first session whether to rely on your AI or quietly abandon it. The question is whether the experience around your model gives them a reason to trust it.

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AI Product Design Agency

Frequently asked.

Click any question to expand. If yours isn't here, write to us.

  1. AI product design accounts for probabilistic systems, where the same input can produce a different or confidently wrong output. The goal is trust and adoption, not just visual polish. Where conventional design assumes predictable behavior, AI product design has to communicate uncertainty, make correction easy, design for graceful failure, and decide where a human stays in the loop.
  2. Yes. Many of our clients are AI-native startups and high-growth or enterprise teams adding AI to established products. We adapt our approach based on your product maturity, users, and where the AI sits in the experience, whether you're going zero to one or scaling an existing AI product.
  3. Yes. Research is where AI product design starts. We test how real users respond to model output, including deliberately imperfect output, to see whether they notice errors, recover, and still trust the product. Trust and adoption are designed on evidence, not assumptions.
  4. Yes. Generative AI product design is a core capability. We design generative features with the scope, guardrails, expectation-setting, and editable, steerable output that turn an unpredictable model into a dependable feature, plus the failure and accountability patterns that keep it safe at scale.
  5. Yes. If you need build support, our team can provide it, and we also work alongside your in-house engineering and data teams, since in AI products the model and infrastructure choices (latency, cost, failure profile) are design decisions we help make with you.
  6. Timelines vary by scope, but most projects range from a few weeks for a focused sprint to a few months for an end-to-end product. We give you a clear estimate during discovery once we understand the job, the model, and whether development is included.
  7. Results vary by project, but clients commonly see improvements in adoption, activation, retention, and user trust once the interaction loop, trust mechanics, and failure experience are designed properly. We agree on the success metrics at kickoff so there is no ambiguity about what we're working toward. [FILLER: add real client results for Troinet, Valkyrie, or another AI/complex product once confirmed.]
  8. Look for an agency that starts with the users and the job the AI should do before the interface, has shipped AI products with real users rather than concept videos, designs error and trust states as first-class work, and measures success by adoption and trust, not aesthetics. Ask to see how they handled a product when the model got something wrong.
Ask a question
Let's look at your product together

Show us.
We'll show you what to fix.

Request your free audit. Within 72 hours we'll schedule a 30-minute call to walk you through exactly where your AI product is losing trust and adoption, and what it's costing you. No commitment required. If it makes sense to work together, great. If not, you leave with everything we found and a clear roadmap to fix it.

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