MODFI
How Wandr’s UX Design & Strategy Helped ModFi Raise $4.1M Seed Round
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OVERVIEW
ModFi was a small team of 3 founders who came to WANDR with an ambitious goal: build an all-in-one financial platform combining payments, digital wallets, rewards, budgeting, P2P transfers, and more. What began as a three-month prototype engagement evolved into a multi-year partnership, where WANDR became an embedded extension of ModFi’s founding team — shaping their product strategy, design ecosystem, storytelling, and operational foundations.Our work not only launched ModFi’s first cohesive product experience — it directly contributed to raising $4.1M in capital and enabled ModFi to secure its first global, non-exclusive patent license agreement with a major technology company in 2024.
THE CHALLENGE
The founders of ModFi had an existing powerful fintech IP but lacked the UX clarity, product structure, and research insights needed to bring a unified product to market. Core challenges included:
1. No defined MVP or validated market
ModFi wasn’t sure who the product should target, how to position it, or which features would drive adoption. Pricing, branding, and core value propositions were unclear.
2. Fragmented product direction
Web, mobile, smart card, and future enterprise plans all existed independently. There was no shared user experience or design foundation linking them together.
3. No product operations or scalable UX framework
ModFi lacked workflows, research practice, design systems, templates, or structured decision making around product.
4. Small leadership team needing strategic support
ModFi lacked internal roles that required senior thinking across UX, product strategy, research, and design operations
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WANDR SOLUTIONS
Phase 1 — Market Research, Strategy & Building Initial MVP
WANDR led early user and market research, behavioral segmentation, and competitive analysis to identify ModFi’s strongest market opportunities. We defined the highest-value customer segments, core value propositions, the MVP feature set, and strategic positioning within fintech. This gave ModFi its first evidence-based product direction and a clear path to build with confidence.
Phase 2 — End-to-End UX/UI for Mobile, Web, Marketing Site & Pitch Deck
In just three months, WANDR designed ModFi’s full digital ecosystem — the mobile app, web app, marketing site, pitch deck, and the foundational user journeys and information architecture. Usability testing scored above 91%, validating clarity and ease of use. The resulting high-fidelity prototype became ModFi’s flagship asset for investor pitches and played a direct role in securing their $4.1M seed round. We continued partnering with ModFi for more than two years to iterate and expand the platform.
Phase 3 — Engineering Integration & Global Design System Development
WANDR embedded a senior front-end engineer directly into ModFi’s team, using React Native / Next.js to build their entire product ecosystem. Our team engineered the front-end for the native mobile app, web app, and the global design system, as well as the entire build for their marketing website. Beyond design, WANDR handled full implementation, ensuring every product experience was production-ready and aligned across platforms.
Impact
⭐ $4.1M raised through an investor-ready prototype, pitch deck, storytelling, and strategy designed by WANDR
⭐ Secured a global patent license with a major tech company in 2024, enabled by the product & design system WANDR built
⭐ 91%+ usability success rates, validating clarity and desirability of core flows
⭐ Product operations established from zero to functional, scalable, and strategic
⭐ Multi-year partnership with WANDR operating as part of ModFi’s core founding team
Conclusion
WANDR transformed ModFi from a fragmented fintech vision into a cohesive, investor-ready, enterprise-credible product ecosystem. Through deep research, strategic storytelling, UX excellence, and long-term partnership, ModFi built the foundation required to raise capital, scale product development, and enter the IP licensing market with confidence.
Without Wandr, we would not have successfully launched our product in the short timeframe we had. We’re grateful for their hard work, adherence to schedule, and always going above and beyond what we ask for. They’re the best agency I’ve worked with and I highly recommend them to anyone who’s building a startup!
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