Uvation
We redesigned Uvation's marketing site end to end, from UX audit and information architecture to enterprise-grade visual design and content, built to pull in enterprise buyers.
A five-week redesign, workshop to handoff.
A global IT, security, and cloud company, selling to the enterprise.
Uvation is a Dallas-based technology company, founded in 2010, that sells personalized IT to enterprise buyers: managed security, data-center and SOC-as-a-service, cloud hosting, and hardware, alongside an online marketplace.
At the time of our engagement it ran a lean, engineering-heavy operation with a global footprint and benchmarked its digital presence against enterprise players like IBM. Its marketing site, though, had not kept pace with the company behind it.
A capable company with a marketing site that undersold it.
Uvation was competing for enterprise technology budgets with a dated WordPress site that generated few leads and told no clear story.
No inbound funnel.
The marketing site did little to capture or qualify enterprise leads. Uvation needed a clear path that turned visitors into a pipeline of new business.
A portfolio buyers couldn't parse.
Uvation's strongest services, from managed security to cloud hosting and data centers, sat buried. Prospects couldn't quickly see what the company offered or why it mattered.
No shared design language.
With no in-house design function, Uvation's pages and products had drifted apart. They wanted one visual system, credible enough to stand next to enterprise players like IBM.
Design and strategy, workshop to handoff.
