Notes on designing the
products that don't fail.

Strategy, research, and design-systems thinking from the team embedded in product teams every day. No fluff. Only what we've learned shipping real software.

★ Featured
Product Design
·
9 minutes

Why most product redesigns fail before the first screen is drawn.

Redesigns rarely die from bad pixels — they die from unexamined assumptions. Here's the diagnostic we run before touching a single artboard, and the questions that separate a refresh from a rescue.

2026-07-29
·
by
Jinny Oh
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Pitch Deck Design
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Best Pitch Deck Design for SaaS Companies: What Investors Actually Want to See

2026-05-14
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Pitch Deck Design
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What a Pitch Deck Design Agency Should Do (and What Most Don't)

2026-05-17
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Design System
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What Is a Design System and Why the Business Case Is Stronger Than Most Teams Realize

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Design System
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Design System Examples: What Great Ones Look Like at Every Scale

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Cybersecurity Website Design: Why Most Security Companies Are Losing Enterprise Deals Before Sales Knows It

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How to Choose a Game UI/UX Design Company Without Getting an Art Vendor

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Game UI UX
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12 minutes

Game UI Design: What Separates Interfaces Players Love From Ones They Tolerate

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Product Design
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What the Best B2B Software Product Design Consultants Actually Do Differently

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