Notes on designing the
products that don't fail.

Strategy, research, and design-systems thinking from the team embedded in product teams every day. No fluff. Only what we've learned shipping real software.

★ Featured
Product Design
·
9 minutes

Why most product redesigns fail before the first screen is drawn.

Redesigns rarely die from bad pixels — they die from unexamined assumptions. Here's the diagnostic we run before touching a single artboard, and the questions that separate a refresh from a rescue.

2026-07-29
·
by
Jinny Oh
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Why Skipping UX Research Breaks Products Before They Launch
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Why Skipping UX Research Breaks Products Before They Launch

2026-05-01
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Why UX Research Is the Secret Weapon for High-Performing Products

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·
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Zoe Financial Case Study

2026-05-19
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Where to Invest First: UX or Development? A Strategic Guide to Prioritizing Product Resources

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·
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Why asking the right questions leads to better UX & product strategy

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What is a UX Strategy and How to Create One

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Why You Need a UX Architect?

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2024-04-08
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UI/UX Design
·
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Product Design vs UX Design: Key Differences, Overlapping Skills, and How to Know Which One You Need

2026-03-28
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