Persona 01
The Casual Gamer
"I play in idle moments. If it takes more than 30 seconds to start, I'm out."
Idle play
Low commitment
Mobile-first
Scaling design for a cybersecurity leader
through its
IPO and beyond
Across two engagements spanning Tenable's pre and post-IPO growth, WANDR embedded inside their product design organization to build the global design system that unified a fast-scaling security platform.
Cybersecurity / Exposure Management
·
Embedded product design + global design system
·
Columbia, Maryland
At a glance
8 weeks, from research to handoff.
W1
W2
W3
W4
W5
W6
W7
W8
01
Weeks 1 — 2
Research
User research · Competitive audit · Site analysis
02
Weeks 3 — 4
Strategy
Trust architecture · 6 principles · Landing strategy
03
Weeks 5 — 7
Design
20+ templates · Design system · Component library
04
Week 8
Handoff
Roadmap · Tokens · Specs
Team
2 + 1
Designers · Strategy lead
Method
9 audits
3 personas · 1 trust architecture
Testing
20+ templates
Home · Bingo · Categories · Blog
Engagement
WCAG 2.1 AA
Accessibility standard
The Client
The company that
helped define vulnerability
management.
MPL · Player Base
Tenable is the cybersecurity company behind Nessus, one of the most widely deployed vulnerability assessment technologies in the world. Building on that foundation, Tenable created Tenable.io, a platform that lets organizations see and secure any digital asset across any computing environment, and went on to help define the category now known as exposure management.
By the time WANDR came on, more than 27,000 organizations relied on Tenable to understand and reduce cyber risk, including over half of the Fortune 500, more than a quarter of the Global 2000, and large government agencies. The company employed roughly 2,000 people and was scaling quickly toward a public offering. Its product portfolio was expanding just as fast, spanning Nessus, Tenable.io, Tenable.sc, and the analytics platform that would launch as Lumin.
Founded
Monthly active players
Category
Distinct player segments
U.S.
New market entry
The Challenge
Growth was outpacing
design consistency.
Tenable had the market position and the engineering firepower. What a fast-growing security platform needed next was a design foundation that could keep every product feeling like one product. Three problems surfaced.
Problem 01
A fragmented product experience.
Tenable's portfolio had grown quickly across multiple products and teams. The same interface problems had been solved many times over in different ways, leaving inconsistent patterns and components that engineers frequently rebuilt from scratch. There was no shared source of truth to build against.
Problem 02
Extreme data density.
Vulnerability management surfaces enormous volumes of information: assets, vulnerabilities, scans, and findings, all at once. The interface had to make that density scannable and actionable for security analysts who work inside it all day, without overwhelming them.
Problem 03
Enterprise credibility at a pivotal moment.
Tenable was preparing to go public and to sell deeper into the enterprise. The product needed the polish, consistency, and trust signals that skeptical security buyers and Fortune 500 stakeholders expect before they commit.Even with more than a dozen designers in-house, the team needed dedicated senior capacity and, more importantly, a system to scale against.
Drag / scroll →
Before / After
Same platform,
rebuilt for a new market.
Drag the handle to see how the experience changed, from a generic gaming site into an institution-grade platform built to earn trust with skeptical U.S. players.
Before
After WANDR
Our Role
Embedded in the team, building
the system.
01
Embedded senior product designers alongside Tenable's design leadership and in-house designers
02
Built and expanded Hive, Tenable's global pattern library for Tenable.io
03
Designed a planar interaction framework that layered visualization, content, and actions
04
Standardized data-dense tables with advanced search, filtering, and saved views
05
Systematized forms, notifications, tagging, and empty, loading, and error states
06
Documented the whole thing into the IRIS Design System, a single source of truth in Sketch
07
Delivered interactive prototypes and engineering-ready specifications
Research
Before any pixel moved.
We spent the first phase of the engagement doing three things in parallel — user research, competitive benchmarking, and an audit of the current site.
8
User Research
Three personas grounded in behavior.
Casual gamer, committed player, office-context player. Each with different trust thresholds and conversion triggers.
5
Competitive Benchmarking
9 platforms audited.
Across gaming, real-money gaming, casual entertainment, and bingo. We looked at how they earned trust — not what they said.
91%
Current Website Analysis
Structured teardown of MPL's existing site.
Where it was costing conversion, and which assumptions about players the data didn't support.
The three personas we built.
Persona 02
The Committed Player
"This is a regular habit. I need to know my money is safe and the games are fair."
Daily session
High stakes
Trust-driven
Persona 03
The Office-Context Player
"I play with colleagues. Social proof and community matter as much as the games."
Social play
Peer-driven
Community-led
Six principles, each tied to
a failure mode.
Vectrix did not fit an existing category, and its buyers ranged from very advanced engineers to less technical analysts. The redesign had to teach a new model to a wide range of fluency without dumbing the product down.
3 principlesPrinciple 01
Trust
Lead with trust,
not game count.
The old site led with breadth. The new site leads with credibility signals — licensing, security, fairness — the barrier to first install in the U.S. market.
Principle 02
Segment
Segment the
landing experience.
Casual, cash-game, and bingo players don't share a funnel. We built differentiated entry paths so each audience sees what matches their motivation.
Principle 03
Bingo
Design bingo as
its own product.
Bingo has its own demographic, competitive landscape, and purchase behavior. It gets its own landing page strategy — not a shared one.
Principle 01 of
6
THE KEY INSIGHT
In enterprise security,
the design system is the product.
Tenable's users are not casual visitors. They are analysts making high-stakes decisions across thousands of assets, often under time pressure. For them, consistency is not cosmetic. It is how they move quickly and trust what they are seeing. That reframed the work. Building the system was less about assembling a component library and more about giving a fast-scaling organization a reliable foundation it could keep building on through the most important growth phase in its history.
Screen 01 of 08→ Scroll horizontally
Outcomes
A foundation that
scaled with
the company.
The engagement closed with a complete handoff package: page designs across 20+ unique templates, research documentation, a trust architecture framework, a design system, and an implementation plan ordered by impact.
01 · Trust
+34%
self-reported trust perception
02 · Intent
+28%
intent-to-download among first-time visitors
03 · Speed
−22%
time to first meaningful action on bingo
04 · Clarity
+41%
comprehension of regulatory & fairness signals above the fold
Figures from qualitative user testing conducted during the engagement. In-market performance validation sits with MPL's internal team post-handoff.
Client Voice
In their words.
“
WANDR has been our design partner through our most critical growth phase, including our public offering. They understand what enterprise product teams need to see.