4 week MVP

Crowd Link

Crowdlink, a digital marketing platform founded by Jonathan and his partner, aims to revolutionize content marketing by bridging the gap between content creators and their audience. Leveraging a unique approach that merges affiliate marketing with street team tactics.

+50%

User Acquisition Rate

By refining the user acquisition strategy and enhancing the user experience.

+66%

Average Session Duration

Crowdlink aims to attract more users to the platform and retain them effectively, thereby reducing churn and increasing overall platform loyalty.

+25%

Customer Churn Rate

Services Provided

Visual Identity

Roadmap creation

Pitch deck

Roles

Project Manager

UX Researcher

Visual designer

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Vertical

Talent Platforms

Industry

Crowd sourcing

About the project

Task

The initial workshop focused on aligning the team's understanding of Crowdlink's current situation, clarifying the product's value proposition, identifying target users, mapping out the product roadmap, defining user journeys, assessing risks and assumptions, and ideating solutions.

Problem

The primary challenge in this case was to develop a comprehensive understanding of Crowdlink's current situation, product objectives, and target market. This required aligning the team's understanding, clarifying the product's value proposition, and identifying potential risks and assumptions.

Solution

The project achieved clear alignment among the team regarding Crowdlink's objectives, target market, and value proposition. Through user interviews, journey mapping, and iterative testing, Crowdlink developed a platform tailored to meet the needs of content creators and fans, enhancing adoption potential.

Timeline

Project Results

Average Session Duration

Compelling Visual Identity: The development of a visually appealing brand identity and design assets increased the platform's attractiveness and credibility.

Strategic Roadmap and Pitch Deck: Crowdlink was equipped with a strategic roadmap and pitch deck to communicate its vision effectively to investors and stakeholders, facilitating future growth.

Positive Feedback and Validation: Success metrics, including positive user feedback and effective storytelling, indicated strong potential for Crowdlink's success in the digital marketing industry.

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