Design System

Viewfinder

Viewfinder It is a platform to explore movies and tv shows. It helps people to see where to watch things and access more details about them(Cast,trailers,similar content).It’s also a tool to keep track of content to watch in the future.

+80%

Increase in aesthetic appeal rating.

+100%

Establishment of a design system.

These improvements reflect significant enhancements across various aspects of the project, leading to a more engaging, user-friendly, and scalable platform.

+25%

Increase in user engagement time.

Services Provided

UX Audit

Visual redesign

UX Design

Design Systems

Roles

UX Designer

Project Manager

UX Researcher

Product designer

Vertical

Platforms

Industry

Entertainment

About the project

Task

Competitive research helps us understand how similar apps handle this situation but also how they can evolve in the future. User interview to see how user interacted with the current app.

Problem

Lack of a design system, so we needed to create that as we were revamping the app. Standardization ,they get more of the content from many third parties so it was difficult to find a solution to fit all.

Solution

Updating the aesthetics to a more modern look Design each Title card for its specific interaction with the user Grouping information into related chunks lowering the cognitive load.

Timeline

Project Results

Establishment of a design system.

Brand Identity: A stronger brand and style guide, establishing both functionality and UI consistency.

Content Size: We designed solutions to accommodate varying poster and thumbnail sizes from different sources, ensuring compatibility with all scenarios.

Component Growth: Our design strategy included future-proofing components to support the app's growth into a more social platform, ensuring scalability and adaptability for future developments.

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