Notes on designing the
products that don't fail.

Strategy, research, and design-systems thinking from the team embedded in product teams every day. No fluff. Only what we've learned shipping real software.

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Product Design
·
9 minutes

Why most product redesigns fail before the first screen is drawn.

Redesigns rarely die from bad pixels — they die from unexamined assumptions. Here's the diagnostic we run before touching a single artboard, and the questions that separate a refresh from a rescue.

2026-07-29
·
by
Jinny Oh
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UI/UX design related reading.

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Nonprofit Website
·
8 minutes

Nonprofit Website Design in Chicago: What Local Organizations Need to Know

2026-06-16
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Nonprofit Website
·
11 minutes

Nonprofit Website Redesign: When, Why, and How to Do It Right

2026-07-01
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Nonprofit Website
·
8 minutes

How Much Does a Nonprofit Website Cost in 2026?

2026-07-13
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B2B Web Design
·
10 minutes

How Much Does a B2B Website Cost in 2026?

2026-07-04
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B2B Web Design
·
10 minutes

B2B Website Strategy: How to Plan a Site That Actually Drives Pipeline

2026-07-04
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B2B Web Design
·
10 minutes

The Best B2B Websites of 2026: What Makes Them Actually Convert

2026-05-04
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B2B Web Design
·
10 minutes

How to Improve Your B2B Website: A Prioritized Checklist That Actually Works

2026-06-24
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B2B Web Design
·
10 minutes

Bad Website Design: Real Examples and How to Fix Them (2026)

2026-03-20
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B2B Web Design
·
10 minutes

UX Prototyping for B2B Websites: Why the Best Sites Are Tested Before They're Built

2026-06-14
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