Notes on designing the
products that don't fail.

Strategy, research, and design-systems thinking from the team embedded in product teams every day. No fluff. Only what we've learned shipping real software.

★ Featured
Product Design
·
9 minutes

Why most product redesigns fail before the first screen is drawn.

Redesigns rarely die from bad pixels — they die from unexamined assumptions. Here's the diagnostic we run before touching a single artboard, and the questions that separate a refresh from a rescue.

2026-07-29
·
by
Jinny Oh
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UI/UX design related reading.

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Nonprofit Website
·
8 minutes

Best Nonprofit Websites in 2026: Design Examples That Convert

2026-06-22
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Nonprofit Website
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15 minutes

Nonprofit Website Design: The Complete 2026 Guide

2026-06-19
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B2B Web Design
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7 minutes

EdTech AI Startup Website Design: What Actually Drives Users to Stay, Convert, and Come Back

2026-05-24
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B2B Web Design
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9 minutes

Cool Looking Websites: What Makes Them Work Beyond the Aesthetics

2026-05-01
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Nonprofit Website
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12 minutes

Nonprofit Website Examples: Annotated Designs That Convert

2026-06-23
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Nonprofit Website
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12 minutes

How to Design a Nonprofit Website That Increases Donations

2026-06-23
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✦
B2B Web Design
·
13 minutes

B2B Website Design Best Practices: What Actually Drives Pipeline

2026-07-15
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✦
B2B Web Design
·
13 minutes

B2B Web Development: What It Includes and How It Differs From Design

2026-07-23
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✦
Fintech UX
·
13 minutes

Designing for Everyone: Accessible and Inclusive Fintech Design

2026-07-01
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