What is a UX Strategy and How to Create One

Learn what a UX strategy is and discover simple steps to create one, ensuring a seamless user experience for your product.

User Experience (UX) has become a crucial aspect of product development in the age of human-centered design. A well-defined UX strategy ensures that digital products and services are not only visually appealing but also meet the needs and expectations of their users. In this article, we will explore: 

  • The Four Tenets of UX Strategy based on the book “UX Strategy: How to Devise Innovative Digital Products That People Want” by Jaime Levy
  • Why is UX Strategy Important?
  • How to Create a UX Strategy? 
  • How Do I Become a UX Strategist? 

Four Tenets of UX Strategy

According to Jaime Levy in his book "UX Strategy: How to Devise Innovative Digital Products That People Want," a UX strategy is built upon four fundamental tenets:

  1. Business Strategy

A successful UX strategy aligns with the overarching business goals and objectives. It ensures that the user experience is integrated into the core business strategy, helping to drive growth, increase customer satisfaction, and differentiate the product in the market.

  1. Value Innovation

UX strategy focuses on delivering unique value to users through innovative solutions. It involves identifying unmet user needs, exploring new opportunities, and developing digital products that offer compelling and differentiated experiences.

  1. Validated User Research

User research is a fundamental aspect of UX strategy. It involves profoundly understanding users, their behaviors, motivations, and pain points. User research allows UX strategists to gather insights to inform the design process and validate assumptions, leading to user-centered solutions.

  1. Collaborative Culture

A strong UX strategy promotes a collaborative culture within the organization. It encourages cross-functional collaboration among designers, developers, product managers, and stakeholders, fostering a shared understanding of the user and ensuring the consistent delivery of a delightful user experience.

Why is UX Strategy Important?

  • Alignment with Business Goals: A well-defined UX strategy ensures that the user experience aligns with the business goals and objectives. By considering the needs and expectations of the target audience, organizations can create products and services that drive business growth, increase customer satisfaction, and enhance brand loyalty. To learn more about business goal-setting, check out this masterclass available on Udemy.
  • User-Centered Design: UX strategy puts the user at the center of the design process. By conducting user research and gathering insights, organizations can create intuitive and engaging experiences that meet the needs of their target audience. This user-centered approach leads to higher user satisfaction and improved usability.
  • Competitive Advantage: In a crowded marketplace, a strong UX strategy can provide a competitive edge. By delivering exceptional user experiences, organizations can differentiate themselves from competitors and establish a strong brand reputation. Users are more likely to choose products and services that effectively meet their needs and offer superior desirability and usability.
  • Increased Conversion and Retention: A well-executed UX strategy can lead to increased conversion rates and customer retention. When users have a positive experience with a digital product, they are more likely to convert into customers and become loyal advocates. By focusing on usability, accessibility, and emotional engagement, organizations can drive higher engagement and customer loyalty.
  • Cost and Time Savings: Investing in UX strategy early in product development can save costs and time. Organizations can avoid costly redesigns and iterations by identifying and addressing user needs and pain points early on. Additionally, a user-centered approach helps streamline the development process and generate a strategy pipeline, which can help products grow in a driven and logical direction.

How to Create a UX Strategy?

Creating a UX strategy involves several key steps:

  1. Define Goals and Objectives

Start by clearly defining the goals and objectives of the UX strategy. Understand the business objectives, target audience, and key performance indicators (KPIs) that will measure the strategy's success.

  1. Conduct User Research

Gain a deep understanding of the target audience through user research. Conduct interviews, surveys, and usability tests, etc., to uncover user needs, pain points, and expectations. Use these insights to inform the design process and validate assumptions.

  1. Analyze Competitors and Industry Trends

Study the competitive landscape and analyze industry trends. Understand what competitors are doing well and identify opportunities for differentiation. Keep track of emerging technologies and design trends that could impact the user experience.

  1. Develop Personas and User Journeys

Create user personas representing the target audience segments. Define their characteristics, goals, and behaviors. Map out user journeys to understand users' touchpoints and interactions with the product or service.

  1. Ideate and Prototype

Generate ideas and concepts based on user insights. Collaborate with designers and developers to create prototypes and wireframes representing the envisioned user experience. Test and iterate on these prototypes to refine the design.

  1. Test and Iterate

Conduct usability testing and gather feedback from users. Identify areas of improvement and iterate on the design to address user pain points and enhance usability. Continuously test and refine the user experience throughout the development process.

  1. Implement and Measure

Implement the finalized design and launch the digital product or service. Continuously monitor and measure the user experience against the defined KPIs. Gather feedback from users and make iterative improvements to further enhance the UX.

How Do I Become a UX Strategist?

Becoming a UX strategist requires a combination of skills, knowledge, and experience. Here are some steps to help you embark on this career path:

  • Gain a Solid Foundation: Start by acquiring a solid foundation in UX design principles and methodologies. Familiarize yourself with user research techniques, usability testing, information architecture, and interaction design. Explore educational resources, online courses, and workshops to enhance your knowledge.
  • Build a Portfolio: Create a portfolio that showcases your UX design skills and projects. Include case studies highlighting your ability to define UX strategies, conduct user research, and deliver exceptional user experiences. A strong portfolio is essential for demonstrating your expertise to potential employers! But remember to consider liability, clients must give you the green light before submitting anything in your portfolio. 
  • Gain Practical Experience: Look for opportunities to gain practical experience in UX design. Seek internships, freelance projects, or volunteer for design challenges. Hands-on experience will allow you to apply your skills and learn from real-world projects.
  • Network and Collaborate: Engage with the UX design community and network with professionals in the field. Attend industry events, join online forums, and participate in design communities. Collaborate with other designers and professionals to gain insights and expand your knowledge.
  • Stay Updated: Stay abreast of the latest trends, technologies, and best practices in UX design. Follow influential UX designers, read industry publications, and subscribe to design blogs and newsletters. Continuous learning and staying updated will help you stay competitive in the field.
  • Develop Strategic Thinking: Aspire to think strategically and understand the business context of UX design. Gain knowledge of business strategy, marketing, and product management. This broader understanding will enable you to align UX design with the overall business objectives and contribute to the strategic decision-making process


Explore this UX Strategy course on Norman Nielsen group to gain a solid foundation in UX Strategy principles and methodologies.

A UX strategy is critical to successful product development in the digital age. By focusing on business goals, value innovation, user research, and collaboration, organizations can create exceptional user experiences that drive growth and customer satisfaction. Creating a UX strategy involves defining goals, conducting user research, analyzing competitors, and iteratively refining the design. To become a UX strategist, acquire a strong foundation in UX design principles, gain practical experience, build a portfolio, network with professionals, and stay updated with industry trends. With the right skills and knowledge, you can contribute to creating innovative digital products that people genuinely want.

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